Manchester United has decided they can only pay £60m for Atalanta striker Rasmus Hojlund.
The Red Devils want a striker this season and have made the Danish international their priority signing to fill the number nine role.
They Old Trafford side have been in talks with Atalanta for weeks and are ready to submit their opening bid.
But according to Sportsmail, United are determined not to pay above £60m for Hojlund, who only cost Atalanta £15m last summer.
Atalanta has placed a £86m valuation on the 20-year-old, but that is way more than what United expected to pay for the former Sturm Graz striker, who scored nine goals in Serie A last season.
United are operating on a tight transfer budget due to FFP rules. They have already spent £110m on signing Mason Mount and Andre Onana, so they will have to sell players to sign Hojlund beyond the £60m mark they have in mind.
According to sources, United cannot even pay an additional £10m for the Danish striker as it will affect any future business due to Financial Fair Play restrictions.
Meanwhile, Erik ten Hag’s side is also interested in Eintracht Frankfurt’s Randal Kolo Muani.